• Experience developing marketing plans, creating promotional material, and managing public events.
  • Skilled in the management of projects and teams from conception to decision making to execution.
  • Thrives in a creative space with excellent sense of design and aesthetics.
  • Operates well in a fast paced, challenging environment centered on collaborative work.
  • Highly personable and able to quickly form meaningful relationships with motivate people of all ages, backgrounds and experience levels.
  • Fluent in both English and French with a working knowledge of Spanish.


Bachelor of Arts, Honors Communications     |      Wilfrid Laurier University
May 2015


Account Manager   |     Coca-Cola Refreshments
(May 2015 – Present)

  • Serve as frontline, customer-facing sales manager for large format grocery stores.
  • Make short term forecasting of stores needs, place orders to maintain inventory and consistently sell in new opportunities to grow the volume and operating income of face-to-face customers.
  • Develop strong customer relationships and resolving customer issues using a variety of frontline sales tactics.
  • Communicate on a daily basis with merchandisers and distribution representatives to ensure programs are completed on time.
  • In essence, this role requires a complete management of all Coca-Cola activity at store level.

Call Centre Supervisor   |     Wilfrid Laurier University Alumni Relations

(September 2014 – May 2015)

  • Effectively train, coach and manage over 60 student telemarketers
  • Develop calling scripts and sales pitches for telemarketers to use when speaking to alumni and prospects.
  • Lead the call centre on a nightly basis to increase fundraising dollars and provide support for callers.
  • Cultivate in depth reports on how to maximize fundraising stats.

Campus Ambassador     |     Wilfrid Laurier University Recruitment and Admissions

(April 2014 – May 2015)

  • Help prospective students understand the benefits of attending Wilfrid Laurier University by giving thorough campus tours and coordinating university fairs.
  • Show leadership, professionalism, pride and the desire to promote Laurier as an institution.
  • Deliver superior customer service at all times to both current students and prospective students.
  • Handle admissions and recruitment administrative duties on a weekly basis.

Public Relations Manager     |     Radio Laurier
(May 2013 – May 2015)

  • Successfully train and managed six Public Relations Assistants who help improve the station’s image.
  • Manage and organize station’s proactive presence in several communication channels such as online, Twitter, Facebook, Instagram and local networking outlet GrandSocial.
  • Develop ways in which the image of the station could be improved to generate more student and business involvement opportunities.
  • Coordinate contest giveaways, artist interviews, on campus presence and event promotion.

Assistant Sales Manager     |     Kognitive Marketing
(April 2014 – September 2014)

  • Responsible for training, coaching and managing in-store field marketing representatives.
  • Led a team of 15 reps to deliver results on a daily basis in order to meet and surpass client goals.
  • In charge of monitoring and driving a variation of KPIs within a fast paced, high volume sales environment.
  • Was awarded ‘Most Successful Sales Team’ four weeks in a row for consistent goal exceeding.

Social Media Coordinator of External Marketing   |     AIESEC Laurier
(January 2014 – May 2014)

  • Oversaw local committee’s Facebook and Twitter in order to increase both community and business interactions.
  • Develop and manage relationships with different local people of interest and business figures.
  • Used social media marketing tactics to ultimately ensure local businesses raised an AIESEC intern.

Call Centre Representative     |     Wilfrid Laurier University Alumni Relations
(September 2013 – April 2014)

  • Deliver prepared sales talks, reading from scripts in order to persuade potential alumni to make a donation.
  • Record names, addresses, donations and reactions of alumni and prospects contacted.
  • Adjust fundraising scripts to better target the needs and interests of specific alumni and prospects.
  • Received award for ‘Most Positive Caller’ for demonstrating consistent team morale and quality calls.

Bilingual Event Supervisor     |     Kognitive Marketing
(May 2013 – September 2013)

  • Managed the logistics, sales strategies and staffing of CTP gas bar sales events.
  • Oversaw and motivated a full team of field marketing reps to hit and exceed sales goals for client.
  • Developed detailed in-field reports concerning sales stats for corporate managers.
  • Trained new and existing reps for the event style sales setting so that all operations and duties were executed smoothly and as per the clients’ guidelines.

Bilingual Field Marketing Representative     |   Kognitive Marketing
(May 2012 – January 2013)

  • Promoted financial services in a fast paced environment in a relentlessly energetic and positive manner.
  • Gained communication, marketing and sales experience by effectively selling products and ideas.
  • Consistently exceeded sales targets and personal goals.

On-Air Personality   |     Radio Laurier                                            
(September 2012 – Present)

  • Contributed to the station’s most listened to Morning Show via on-air and online content.
  • Planned and created the campus radio station’s premiere hip-hop show entitled ‘The RapUp’.
  • Manage and execute all on and off air logistics for ‘The RapUp’ including interviews, blogging, social media, scripts and conversations.

 Freelance Features Writer   |     (Full Portfolio Here)                        
(January 2013 – Present)

  • Write feature articles, both of my own submission and commissioned ideas.
  • Able to write on a wide variety of topics with hip-hop music being a passionate concentration.
  • Excellent working knowledge of WordPress software for multi-purpose use.
  • See full portfolio here.



  • Manager of the Year at RadioLaurier (2015)
  • Ambassador of the Year at Laurier’s Welcome Centre (2015)
  • ‘Ambassador of the Summer’ at Laurier’s Welcome Centre (2014)
  • ‘Most Positive Caller’ at Laurier’s Annual Giving Call Centre (2013)
  • ‘Campus Radio Show of the Year’ at Radio Laurier (2013)