RESUME

PROFILE

Experience developing marketing plans, creating promotional material, and managing public events.
Skilled in the management of projects and teams from conception to decision making to execution.
Thrives in a creative space with excellent sense of design and aesthetics.
Operates well in a fast paced, challenging environment centered on collaborative work.
Highly personable and able to quickly form meaningful relationships with motivate people of all ages, backgrounds and experience levels.
Fluent in both English and French with a working knowledge of Spanish.

EDUCATION

Bachelor of Arts, Honors Communications | Wilfrid Laurier University
May 2015

EXPERIENCE

Account Manager | Coca-Cola Refreshments
(May 2015 – Present)

Serve as frontline, customer-facing sales manager for large format grocery stores.
Make short term forecasting of stores needs, place orders to maintain inventory and consistently sell in new opportunities to grow the volume and operating income of face-to-face customers.
Develop strong customer relationships and resolving customer issues using a variety of frontline sales tactics.
Communicate on a daily basis with merchandisers and distribution representatives to ensure programs are completed on time.
In essence, this role requires a complete management of all Coca-Cola activity at store level.

Call Centre Supervisor | Wilfrid Laurier University Alumni Relations

(September 2014 – May 2015)

Effectively train, coach and manage over 60 student telemarketers
Develop calling scripts and sales pitches for telemarketers to use when speaking to alumni and prospects.
Lead the call centre on a nightly basis to increase fundraising dollars and provide support for callers.
Cultivate in depth reports on how to maximize fundraising stats.

Campus Ambassador | Wilfrid Laurier University Recruitment and Admissions

(April 2014 – May 2015)

Help prospective students understand the benefits of attending Wilfrid Laurier University by giving thorough campus tours and coordinating university fairs.
Show leadership, professionalism, pride and the desire to promote Laurier as an institution.
Deliver superior customer service at all times to both current students and prospective students.
Handle admissions and recruitment administrative duties on a weekly basis.

Public Relations Manager | Radio Laurier
(May 2013 – May 2015)

Successfully train and managed six Public Relations Assistants who help improve the station’s image.
Manage and organize station’s proactive presence in several communication channels such as online, Twitter, Facebook, Instagram and local networking outlet GrandSocial.
Develop ways in which the image of the station could be improved to generate more student and business involvement opportunities.
Coordinate contest giveaways, artist interviews, on campus presence and event promotion.

Assistant Sales Manager | Kognitive Marketing
(April 2014 – September 2014)

Responsible for training, coaching and managing in-store field marketing representatives.
Led a team of 15 reps to deliver results on a daily basis in order to meet and surpass client goals.
In charge of monitoring and driving a variation of KPIs within a fast paced, high volume sales environment.
Was awarded ‘Most Successful Sales Team’ four weeks in a row for consistent goal exceeding.

Social Media Coordinator of External Marketing | AIESEC Laurier
(January 2014 – May 2014)

Oversaw local committee’s Facebook and Twitter in order to increase both community and business interactions.
Develop and manage relationships with different local people of interest and business figures.
Used social media marketing tactics to ultimately ensure local businesses raised an AIESEC intern.

Call Centre Representative | Wilfrid Laurier University Alumni Relations
(September 2013 – April 2014)

Deliver prepared sales talks, reading from scripts in order to persuade potential alumni to make a donation.
Record names, addresses, donations and reactions of alumni and prospects contacted.
Adjust fundraising scripts to better target the needs and interests of specific alumni and prospects.
Received award for ‘Most Positive Caller’ for demonstrating consistent team morale and quality calls.

Bilingual Event Supervisor | Kognitive Marketing
(May 2013 – September 2013)

Managed the logistics, sales strategies and staffing of CTP gas bar sales events.
Oversaw and motivated a full team of field marketing reps to hit and exceed sales goals for client.
Developed detailed in-field reports concerning sales stats for corporate managers.
Trained new and existing reps for the event style sales setting so that all operations and duties were executed smoothly and as per the clients’ guidelines.

Bilingual Field Marketing Representative | Kognitive Marketing
(May 2012 – January 2013)

Promoted financial services in a fast paced environment in a relentlessly energetic and positive manner.
Gained communication, marketing and sales experience by effectively selling products and ideas.
Consistently exceeded sales targets and personal goals.

On-Air Personality | Radio Laurier
(September 2012 – Present)

Contributed to the station’s most listened to Morning Show via on-air and online content.
Planned and created the campus radio station’s premiere hip-hop show entitled ‘The RapUp’.
Manage and execute all on and off air logistics for ‘The RapUp’ including interviews, blogging, social media, scripts and conversations.

Freelance Features Writer | (Full Portfolio Here)
(January 2013 – Present)

Write feature articles, both of my own submission and commissioned ideas.
Able to write on a wide variety of topics with hip-hop music being a passionate concentration.
Excellent working knowledge of WordPress software for multi-purpose use.
See full portfolio here.

AWARDS