RESUME

SKILLS
Skilled in managing sales teams across CPG, fundraising and financial services industries.
Operate well in a fast paced, challenging environment centered on collaborative work.
Dedicated to developing sales associates to their full potential.
Successful in maintaining superior client/customer relationships.
Highly personable and able to quickly form meaningful relationships that motivate people of all ages, backgrounds and experience levels.
Conversational French.


WORK EXPERIENCE
09/2019 – present
Toronto, Canada
Sales Execution Lead
Coca-Cola Canada Bottling Limited
Manage, train, evaluate and develop a team of 40 full time and part time Sales
Execution Associates and merchandisers.
Led sales team to +3% YTD volume and +18% revenue within a $40 million territory.
Operate within strict labor budget – having produced positive YTD OPEX.
Conduct professional market level customer conversations.
Visit accounts to monitor adherence to execution standards.
Collaborate daily with Distribution, Warehouse and Operations partners to ensure
alignment on all initiatives.
Leverage sales tools such as SAP, PACE, PowerBi and Spring to analyze sales data.
Successfully had 8 direct reports promoted into new positions.


05/2017 – 09/2019
Toronto, Canada
Sales Development Manager
Coca-Cola Canada Bottling Limited
Responsible for identifying and selling against opportunities within Coca-Cola’s local
and national large store customers while managing a small team representatives.
Maximize profitable sales opportunities by thoroughly understanding the complexity
of the channels and building relationships with customers.
Grew sales +10% revenue on an $8 million dollar territory.
Evaluate outlet opportunities for new and existing Large Store customers. Develop a
customized business plan addressing the critical needs of the customers.


05/2015 – 05/2017
Toronto, Canada
Account Manager
Coca-Cola Canada Bottling Limited
Serve as frontline, customer-facing sales manager for large format grocery stores.
Provide forecasts of stores’ needs, place orders to maintain inventory and
consistently sell in new opportunities to grow customers’ volume and revenue.
Develop strong relationships and resolving customer issues using a variety of
frontline sales tactics.
Identify unique and creative sales opportunities for in store integration.


09/2015 – 09/2016
Waterloo, Canada
Call Centre Supervisor
Wilfrid Laurier University Alumni Relations
Effectively train, coach and manage over 60 student telemarketers.
Develop calling scripts and sales pitches for telemarketers to use when speaking to
alumni and prospects.
Lead the call center on a nightly basis to increase fundraising dollars and provide
support for callers.
Cultivate in depth reports on how to maximize fundraising stats.

04/2014 – 05/2015
Waterloo, Canada
Campus Ambassador
Wilfrid Laurier University Recruitment & Admissions
Help prospective students understand the benefits of attending Wilfrid Laurier
University by giving thorough campus tours and coordinating university fairs.
Show leadership, professionalism, pride and the desire to promote Laurier as an
institution.
Deliver superior customer service at all times to both current students and
prospective students.
Handle admissions and recruitment administrative duties on a weekly basis.


04/2012 – 09/2014
Waterloo, Canada
Sales Manager
Kognitive Marketing
Responsible for training, coaching and managing in-store field marketing
representatives, selling Canadian Tire credit cards.
Led a team to deliver results on a daily basis in order to meet and surpass client
activation goals.
In charge of monitoring and driving a variation of KPIs within a fast paced, high
volume sales environment.
Was awarded ‘Most Successful Sales Team’ four weeks in a row for consistent goal
exceeding and new customer acquisitions.


ACHIEVEMENTS
Central Ontario Sales Execution Lead of the Year 2021
Recipient of many sales incentive awards
Owner of Scott Glaysher Social Media Services – providing online marketing for small businesses
Selected as on-boarding captain for all Coca-Cola Canada – Brampton new hires
Campus Ambassador of the Year 2015


EDUCATION
09/2011 – 05/2015
Waterloo, Canada
Communications | Honours Bachelor of Arts
Wilfrid Laurier University